KITE UHN Internship — Arjun Writes

Toronto’s Top Rehabilitation Institute and among the top rated worldwide.

Professional Writing Internship: KITE @ UHN

I completed a 6 week professional writing/communications placement with the KITE Research Institute @ UHN (The Toronto Rehabilitation Institute).

So began a journey of packed morning meetings, logistical challenges, freaking out, comradery and excellence in honing my craft!

The role involved me managing several of the of the Institute's Communications, Copywriting, UX Writing, Marketing and Advertising projects. It was… a lot of work! But it helped elevate my writing and helped me gain exposure to an incredible array of new domains within Professional Writing and Communications.

Click the buttons below to see my professional work!

Their simulators are also very very cool…

“Welcome to KITE. Your mission, should you choose to accept it, is…”

-My Supervisor totally what he said and not exaggerated in anyway :)

Internship Task 1:

Help Create a Website for Us

KITE’s primary focus prior to my arrival was to increase their engagement with users, donors and the media through their newest campaigns. As my supervisor Anthony once put it: “We are trying to be the Marvel comics of scientific communications”. To achieve this they wanted excellent webcopy, UX copy and website layouts to drive the point home across their projects. I then helped to create, wireframe and write UX copy/content for two new hospital campaign websites: FIBRE and KITEworks and helped consult for a third: Game Changers. KITE’s acronym stands for Knowledge, Talent, Innovation, Everywhere. They wanted the copy to always reflect this ethos of inclusivity and excellence.

So I got to work…

Click on each image to see the respective pages. Each page and tabs were written or evaluated by myself in collaboration with my amazing communications team!

FIBRE

A campaign involving KITE’s on-going foray into smart-textiles and wearable technology that seeks to redefine preventative healthcare in Canada.

This project involved optimizing client engagement and overhauling the old FIBRE website. The direction of the site and the photography will eventually be adapted into an all-new brand aesthetic encompassing the future directions of the project. I was lucky enough to help create the groundwork for this transition!

Click below to see my UX Notes/Content:

Notes

KITEworks

A campaign in collaboration with Centennial College’s Communications & Professional Writing (CMPW) and Photography programs to create and promote KITE’s yearly Storyworks magazine. The magazine allows student writers and photographers an opportunity to hone their craft through humanizing and telling the stories of projects across the facility.

I managed the creation of and wrote content for this years version of the KITEworks magazine! Naturally, part of my internship was to promote it across KITE’s channels and turn its stories into running features that KITE plans on using for the rest of 2022. The magazine, stories, and overall promotion of the scientists featured were developed into a website and were promoted by myself and my team across KITE’s various channels.

I helped provide the public a window into how KITE works~

Game Changers

The Game Changers campaign was a comprehensive spotlight into the wonderful research that is being undertaken at KITE across a variety of relevant domains.

The magazine, stories, and overall promotion of the scientists featured in the Game Changers campaign were developed into a website and were promoted by myself and my team across KITE’s channels. I consulted with the team to help create the best possible visual layouts and copy for this release!