Professional Writing & Communications (CMPW)
My origin story.
This section showcases my work within the Professional Writing & Communications Program at Centennial College. Through the 1-year program, students are exposed to professional writing across a variety of domains!
Click the buttons below to see my work.
My team in the CMPW program redesigned the outreach email of a Toronto-based sleep and lifestyle company:
silk&snow
silk&snow WebCopy: CMPW program work
I promise my copy won’t put you to sleep!
A redesigned marketing email (CMPW project) for Banyan Hill Publishing… with optimized copy of course!
CMPW WebCopy: Investing E-Blast Redesign
Emails can be really tricky… I can help!
A script for the "About" page of a brand designed by my class as a part of our Webcopy course.
About Page: Script (CMPW WebCopy)
Good policy is critical in governance and leadership.
Explore a comprehensive policy memo I created to be implemented at the federal level.
Policy Memo: CMPW program project
It’s a wee drastic…
What makes a good brand?
View a brand I developed as a part of my Visual Design Course: PerspectIVE.
Brand Guidlines: CMPW program project
Undergrad: University of Toronto (Where Happiness Goes To Die)
Since this is a comprehensive portfolio I thought it best to include a piece from my undergraduate years at the University of Toronto. This is close to the beginning—the time when I realized that I actually wanted to take writing seriously as a profession.
Enjoy the throwback!
The very beginning: Psychology of Development Blog Post
A subject-oriented blog-post about contemporary smartphone usage.
A U of T undergrad throwback!